Chinese thrilling economy Essay

One of my Chinese class-fellow persuaded me to accept that China is emerging as a world super-power. He tried to convince by proving arguments that were based on misconceived notions. He also provides certain facts about Chinese thrilling economy, military might, its geo-strategic location. He further told me that China is capturing the world markets and heavy investments from world over are pouring in to bring an industrial revolution in the world. Although he mentioned these facts but I was unconvinced as he was unable to provide figures. The most disappointing thing was that he only mentioned soft power and did not realize that hard power too helps in achieving the status of super-power. If could have provided me the growing influence of China in the international socio-economic affairs, then it could be a convincing persuasion. Further, the cultural influence of china could be another valid argument but he did not mention all these. So his persuasion was an utter failure. I watched and analyzed John F. Kennedy Moon Speech in Rice Stadium in 1962. Kennedy uses his body language in a subtle way that augments the emotional effect of his speech. His body language is embellished and his movements are appropriate. He stresses his point of view on certain points by use of hands only and looks around to get the full attention of his audience. This speech is based on emotional appeal but some elements of logic are also manifested here and there. Although he provides the motives for the space program and historical land on moon but these logics are little convincing but he skillfully utilizes the emotional appeal. He sums the history of million years into a century and consider the â€Å"moon landing† the most important event of this century. He messages were very specific and he used illustrative language to show the importance this historical event. His speech is not direct but it does not create any confusion as audience is well aware of the purpose of speech already. URL: http://www. space-video. info/speech/19620912-jfk-rice. html

buy custom Bank Project essay

buy custom Bank Project essay In order for a bank to achieve its online operations, it has to have the right employees. These employees will help to successfully create a database and to implement the banks strategies in organizing, maintaining and developing the existing websites. Some of the key personnel in building an online database for a financial institution are, for example, a project manager, business analyst, designer, developer, tester and infrastructure support. According to Russell, (2011) the role of a project manager in building an online database for a bank is implementing the functionality associated with building the online database. He/she prioritizes and aligns the concept of building the banks online database with the banks strategies. In the concept of building an online database for a bank, a business analyst will be responsible for bridging technical stakeholders and business stakeholders of the bank. In addition, he/ she structures and formalizes the requirements for th bank project. Moreover, he/she enhances the creation of SAS reporting programs for marketing campaigns and maintenance of mainframe performance reports (Paul 2006). The designer of the online database controls the appearance of the database. This is by website coding and markup languages or the various soft wares for designing the database (Robbins, 2006). This is also by enabling the multi browser help and accessibility help to meet specific needs. He or she prevents copyright and privacy problems. The developer converts information on paper into an electronic format. He/she supports existing infrastructure and develops new ones as instructed by the bank command to enable rapid and real time information sharing (Lazar, 2001). The tester thoroughly tests the database after it has been built to ensure that it is safe, obtainable and useful. This is achieved by putting in place measures that are willing to cope with a large traffic of users (Hope Walther, 2008). Jacobsen (2004)) asserts that infrastructure support monitors critical applications. This is by identifying a database problem, if any, and resolving it to ensure prevention of future, related problems. They watch memory utilization of the database and complex issues (Anderson, 1999). The people who are affected by the negative or positive outcomes of this bank project in either a positive or negative approach include the county manager, the clients of the bank and the shareholders. The county manager is a stakeholder because the database quickly and indirectly affects the operations of the county department he or she is managing. The database helps in expanding the customer base and in building loyalty by customizing customer needs (Ian, 2010). It enables remote accessibility of personal accounts by the clients. This makes it easier for clients to track payments, pay bills and to see history of payments into their accounts. To the shareholders they can closely follow the trading of the bank in the stock exchange market. Buy custom Bank Project essay

Strategic Management McDonalds

Strategic Management McDonalds Introduction All businesses, irrespective of their industry, require strategies in order to be successful. High competition resulting from globalization and technological advancement has necessitated clear-cut strategies in order to survive. Strategic management has never been as important as it is today. Through strategic management, organizations are able to identify and implement the best practices to gain competitive advantage, increase profit margin and grow (Hubbard, Rice, and Beamish 2008). Fast food industry is one of rapidly growing and competitive industry. A company in this industry has to develop and implement successful business strategies in order to gain competitive advantage. In this report, a case study for McDonald’s is provided. The report reviews the strategies that McDonald’s has adopted in order to maintain its global position in fast food industry.Advertising We will write a custom report sample on Strategic Management: McDonald’s s pecifically for you for only $16.05 $11/page Learn More Organization Overview The McDonald’s has been in operation in food industry since 1954. The US based company operates a chain of fast food restaurants in more than 119 countries. Though initially established by McDonald’s brothers, McDonald’s success is attributed to its later owner: Ray Kroc. Over years McDonald’s has emerged to be a strong brand in the fast food industry. Most of its restaurants across the globe are operated as franchises. McDonald’s chain of restaurants is renowned for its uniform and standardized menu. McDonald’s menu across its chain mainly consists of burgers, milk shakes, French fries, sandwiches, Ice cream sundaes, vegetable salads and desserts (McDonald’s Corporation 2010). The menu however changes slightly from country to country depending on culture and customer taste. The company is renowned for its innovative products. Some of its s uccessful products include Big Mac, Chicken McNuggets, Quarter Pounder with Cheese and the Filet-O-Fish (McDonald’s Corporation 2010). McDonald’s main target for its products over years has been children and mothers. The company has therefore adapted its products and restaurants to its main target. Besides its ‘Happy Meals’, some of McDonald’s restaurants serve breakfast offering that include coffee, Egg Sandwiches, Sausage McMuffin, biscuit and hotcake. Though McDonald’s is generally successful, it has encountered various challenges along the way. High competition in fast food industry has been one of the main challenges in its global strategy. Apart from high competition, the company has been involved in controversies over its contribution to obesity. Increased health concerns especially in the US and UK has been a major concern to McDonald’s management. Strategies McDonald’s has adopted various strategies in order to be succe ssful in global fast food industry. Although McDonald’s is one of the most experienced companies in the fast food industry, established and upcoming companies have been a threat to its market share. Wendy’s is just one of the fast food companies that have been a threat to McDonald’s. Through adopting certain strategies, McDonalds have been able to withstand competition and increase its number of restaurants across the globe. Strategic management should define an organization’s position, its desired position in the future and actions to be taken in order to achieve the desired goal.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Through its ‘plan to win’ global strategy, McDonald’s has been able to remain highly competitive despite of negative publicity over health concerns. Increased health concerns and negative publicity resulting from health related controversies have been a major challenge to McDonald’s (Wilsher 2010). To address this, McDonald’s has adapted various business strategies. To create a healthy image for itself, McDonald’s plan to do away with soft drinks and Super French fries. Besides, the company plans to make changes to its menu in order to reflect increases health concern. For instance cinnamon roll with a sausage burrito is considered to be the major breakfast offering in United Kingdom. McDonald’s has been able to establish a strong brand over years. With negative publicity resulting from health concerns, the company has increased its effort to protect its brand. â€Å"Be our customers favourite place and way to eat† is the company brand mission (Ganapathy 2009). To ensure the mission is achieved, the company has taken firm actions from improving products, customer service to promotion. The company has implemented a new cooking system aiming at improvin g quality of products served in its menu (Howard 1999). Restaurant dà ©cor to brand icon has been improved across the globe in order to ensure consistent image to its customers. In addition, McDonald’s has consistently increased its promotion effort through conventional channels as well as new technology such as the internet. Customer service is core to success in hotel and hospitality industry (Prakash and Olsen 2003; Tse and Jogaratnam 2008). McDonald’s has taken strategic actions to ensure high customer feel. Part of the strategies includes recruitment and training of right staff. McDonald’s staff is trained to treat customers with respect and maintain a smiling face while serving. High standard of hygiene is maintained including restaurants’ bathrooms. To show its concern for environment, McDonald’s collects dropped burger wrappings and cups using its three-wheeled vehicle (Livesey 1999).Advertising We will write a custom report sample on Strategic Management: McDonald’s specifically for you for only $16.05 $11/page Learn More Strategic Recommendations The principle objective of strategic management is to boost an organization’s competitive advantage. It enables the management to establish plans to address current and future needs of an organization (Thompson, Strickland and Gamble 2007; Carpenter, Sanders, Rice and Martin 2010). Fast food industry has attracted many players that try to address various customer needs. Most of these competitors exploit customers’ needs and concerns not well served in McDonald’s. McDonald’s therefore needs to put more effort to maintain its market share in the industry. Some of strategic actions that McDonald’s should take include: Enhance promotion and advertisement in order to overcome negative publicity Progressively expand its menu in order to accommodate increased customer needs and tastes, including health concerns Invest more on product development in order to come up with competitive products for different cultures Conclusion Strategic management approach is a necessity in all industries in the global economy. Hotel and hospitality industry is one of the industries that most require strategic management. Companies in this industry must align their products and services to rapidly changing customer needs and taste. McDonald’s success in fast food industry can be attributed to its adherence to strategic management principles. The company is able to overcome its challenges by following clear-cut plans. Though clouded by controversy over health concerns, the company seems to maintain customer loyalty and still has high competitive advantage over other players in the industry. Reference List Carpenter M.A., Sanders W., Rice J. and Martin N 2010, Strategic Management: A Dynamic Perspective, Concepts and Cases, Pearson Australia, Frenchs Forest. Ganapathy, S 2009, McDonald’s Internat ional Strategy: Squander Brand Equity? Available [online] at sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/ Howard, T 1999, The Over-Arching Strategy-McDonald’s Global Brand Strategy Task Force, Available [online] at http://findarticles.com/p/articles/mi_m0BDW/is_42_40/ai_58251889/ Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hubbard, G., Rice, J and Beamish, P 2008, Strategic Management Thinking Analysis, Action, Pearson, Sydney. Livesey, S 1999, McDonald’s and the Environmental Defence Fund: A Case Study of a Green Alliance, The Journal of Business Communication, Vol. 36 McDonald’s Corporation 2010, Travel through Time with Us, Available [online] at aboutmcdonalds.com/mcd/our_company/mcd_history.html Prakash, K and Olsen, M 2003, Strategic alliances: a hospitality industry perspective, International Journal of Hospitality Management Vol. 22, pp 419-434. Thompson, A., Strickland, A., and Gamble, J 2007, Crafting and Executing Strategy, McGraw-Hill, New York. Tse, E and Jogaratnam, G 2008, From the top down: strategic management in the Hospitality Industry, SAGE Handbook of Hospitality Management, SAGE London, pp165 – 191. Wilsher, S 2010, McDonald’s in Hot Water over Marketing Tactics, Available [online] at associatedcontent.com/article/5521176/mcdonalds_happy_meals_subject_ of_controversy.html

3 Cases of Complicated Hyphenation

3 Cases of Complicated Hyphenation 3 Cases of Complicated Hyphenation 3 Cases of Complicated Hyphenation By Mark Nichol When and where to use a single hyphen is perplexing enough for many writers, but when two or more are required, or one of the terms to be connected with a hyphen consists of more than one word, confusion is rampant. Here are several sentences that illustrate various problems with hyphenation of complex elements. 1. The Medal of Honor winning Navy SEAL described the rescue. Here, the noun to be modified is the noun phrase â€Å"Navy SEAL,† and the adjectival phrase is â€Å"Medal of Honor winning.† There should be a hyphen there somewhere, you think, but where? And because â€Å"Medal of Honor† consists of more than one word, shouldn’t multiple hyphens be deployed? In this case, because that phrase represents a single concept, only one punctuation mark is required to attach it to the adjective winning, but it’s not a hyphen. Here, use an en dash, a superhyphen of sorts: â€Å"The Medal of Honor–winning Navy SEAL described the rescue.† The distinction is obscure, but that’s the right way to do it. Alternatively, relax the syntax of the sentence so that neither a hyphen nor a â€Å"superhyphen† is required: â€Å"The Navy SEAL, who won a Medal of Honor, described the rescue.† 2. What made him leave his comfortable, high-paying position as head of an Asia Pacific-wide sales team? In this sentence, â€Å"high-paying† is correctly hyphenated to modify position, but is â€Å"Asia Pacific-wide† the correct style for the phrasal adjective modifying â€Å"sales team†? In the previous example, I stated that an en dash replaces a hyphen when one of the terms to be connected consists of more than one word. But there’s a complication here. â€Å"Asia-Pacific† is the label for a region of the world (though its parameters are imprecise). Because the hyphen comes along with the phrase, in this instance, the reference should be hyphenated as shown here: â€Å"What made him leave his comfortable, high-paying position as head of an Asia-Pacific-wide sales team?† 3. With a quarter billion dollar industry possible, there is a real possibility of supporting the community in a new manner. The phrase â€Å"quarter billion dollar industry† includes a phrasal adjective followed by a noun, so at least one hyphen is required. But the three words in the complex phrasal adjective â€Å"quarter billion dollar† should be connected: â€Å"With a quarter-billion-dollar industry possible, there is a real possibility of supporting the community in a new manner.† But what if the value is represented with a dollar sign and a numeral? The phrasal adjective â€Å"$250 million† is considered a single element, just like â€Å"Medal of Honor† in â€Å"Medal of Honor winner.† â€Å"Medal of Honor† requires no hyphenation, and neither does â€Å"$250 million†: â€Å"With a $250 million industry possible, there is a real possibility of supporting the community in a new manner.† On a related note, multi-million has a superfluous hyphen; it should be multimillion (which is never used in isolation- it’s always part of a phrasal adjective), so avoid constructions such as â€Å"multi-million dollar damages,† which erroneously refers to dollar damages of a multi-million nature, or â€Å"multi-million-dollar damages,† which correctly inserts a hyphen before dollar but retains the extraneous previous one. The correct treatment is â€Å"multimillion-dollar damages,† which correctly describes damages costing multiple millions of dollars to remedy. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Yours faithfully or Yours sincerely?Loan, Lend, Loaned, LentWords That Begin with Q

Ow hospitals in the health care industries have used new media Essay

Ow hospitals in the health care industries have used new media technology and study the social effects and cultural impact of th - Essay Example In the last quarter of 20th Century computer has started to play its role in communication and with passage of time a new term emerged in the field of communication. This new term was â€Å"New Media†. New media technology is any type of application intended to transmit information through digital techniques, computerized systems or data networks. New media technology is normally associated with information transfers meant to be manipulated in some way. The most common examples of new media technologies consist of Internet-based concepts like websites or digital mediums such as CD-ROMs and DVDs. Anything that is considered old media, such as television, film or paper-based products, are not part of new media. According to Donna Chu (2009, p 337), ‘Although there is a growing literature on new media (Hassan & Thom as, 2006), there is little consensus on what it will actually bring us (see Gauntlett & Horsley, 2004; Lister, 2003). ..... The unsettling debates are largely d ue to the lack of concrete details and contextualized understandings of how new media are actually used on an everyday basis.’ According to experts New Media will be able to alter the meaning of geographic distance. Furthermore it will allow for a huge increase in the volume of communication and provide the possibility of increasing the speed of communication. It will also provide opportunities for interactive communication. The rise of new media has improved communication between people all over the world and the Internet. It has allowed people to communicate blogs, websites, pictures, and other media. The new media industry shares an open association with different market segments such as software/video game design, television, radio, and mainly movies, advertising and marketing. Again Donna Chu (2009, p 338 & 339) is of the opinion that, ‘There are high hopes that new interactive media will add impetus to various social movements. It is in this light that new media a re cultivating a new social space, which is often linked to Habermas’ public sphere (Habermas, Lennox, & Lennox, 1 974), albeit in a virtual sense. Yet as noted by Papacharissi (2002), public space should not be confused with the public sphere. That new media provide forums for political deliberation does not automatically lead to the formation of a public sphere that facilitates democratic discussion. A crucial difference lies in the nature and quality of discussion found on the Internet (Fung, 2002; Tsaliki, 2002). In an era when new media is giving birth to a new social order, studies of the many for forms of collective behavio(u)r in evidence will yield a deeper understanding of how new customs and conventions are being created and maintained.’ Presenting Singapore as a model Terence Lee (2003, p 84) states that, ‘At present, Singapore's e-citizen portal, www.ecitizen.gov.sg, provides the best illustration of Singapore's successes in e-govemment. Launched in April 1999, the e-citizen website offers more than 180 e-services grouped in 16 online units based on categories that address family life, health, housing, education, employment, transport and other day-to-day issues (IDA, 2001).’ From the above paragraphs and quotations it is clear that new media is making huge inroad in the modern world. After looking at different aspects of new media, we will

Compare and Contrast of The Jungle by Upton Sinclair and Fast Food Essay

Compare and Contrast of The Jungle by Upton Sinclair and Fast Food Nation by Eric Schlosser - Essay Example Do the writings of the authors, Upton Sinclair and Eric Schlosser have the latent strength to change the value systems and beliefs of the readers permanently? Schlosser makes the readers thinks hard and achieves the purpose to convince the public to change their views on the fast food industry, and change the current conditions of the industry by individual action and group protests. The discussions amongst the readers have created a strong lobby against the meat processing industry. Sinclair has different types of ambitions and his writings are politically motivated. He wishes to promote the cause of socialism and he tries to convince his readers to change their mental set-up. He presents a case before them in his earnest efforts to veer them round to the socialist principles. Emotional content and the facts related to the issue: Comparatively, Fast Food Nation appeals strongly to the reader’s sense of ethos, pathos and logos and it categorically achieves its purpose. Schlosser begins the book with a clear warning to the American people. He writes, â€Å"Hundreds of millions of people buy fast food every day without giving it much thought, unaware of the subtle and not so subtle ramifications of their purchases. They rarely consider where this food came from, how it was made, what it is doing to the community around them. They just grab their tray off the counter, find a table, take a seat, un-wrap the paper and dig in.... They should know what really lurks between those sesame-seed buns. As the old saying goes: You are what you eat," (Schlosser, p. 10). It kindles an everlasting awareness amongst the readers and evokes fighting spirit against the current inhuman trends that have become pat of the culture of the meat processing industry. The Jungl e takes to the path of propaganda literature and the reader remains unconvinced about the issues raised and the solutions tendered. Socialism is Sinclair’s view of life, not the

QUANTITATIVE ANALYSIS FOR DECISION MAKING Essay Example | Topics and Well Written Essays - 500 words

QUANTITATIVE ANALYSIS FOR DECISION MAKING - Essay Example Long-range forecast involve timeframes of over three years involving capital expenditures, R&D, new product planning and expansion (Heizer & Render). There are two different approaches of forecasting. The first approach is subjective or qualitative where factor’s such as the manager’s intuition, experience, emotions and opinion are utilized in reaching a forecast. The second quantitative approach involves the use of some historical data coupled with the use of some mathematical models in order to predict possible future outcomes. The qualitative approach is often useful in estimating sales for certain new consumer products or services that rely heavily on customer needs and preferences. Under the qualitative approach to forecasting there are four different types of methods used (Heizer, et. al.): Jury of executive Opinion- the opinion of a group of high level managers or decision makers is used in combination with some statistical models to arrive at a conclusion Sales Force composite- the individual salesperson sales forecasts are all combined and reviewed for accuracy in order to determine an overall forecast. Delphi Method- in these approach there are three types of participants: staff personnel, respondents and decision makers. The decision makers typically consist of a panel of 5 to 10 experts who will be making the actual forecasts.