Malcolm Baldrige National Quality Program Paper

CERTIFICATE OF ORIGINALITY I  certify that  the attached  paper is my original work. I am familiar with, and acknowledge my responsibilities which are part of, the University of Phoenix Student Code of Academic Integrity. I affirm that any section of the paper which has been submitted previously is attributed and cited as such, and that this paper has not been submitted by anyone else. I have identified the sources of all information whether quoted verbatim or paraphrased, all images, and all quotations with citations and reference listings. Along with citations and reference listings, I have used quotation marks to identify quotations of fewer than 40 words and have used block indentation for quotations of 40 or more words. Nothing in this assignment violates copyright, trademark, or other intellectual property laws. I further agree that my name typed  on the line below is intended to have, and shall have, the same validity as my handwritten signature. Student's  signature (name typed here is equivalent to a signature): Dwayne Wilson Individual Assignment MKT 421 Dwayne Wilson 11/01/2011 Terry Booker Marketing definitions Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Approved October 2007) 1: the act or process of selling or purchasing in a market b: the process or technique of promoting, selling, and distributing a product or service 2: an aggregate of functions involved in moving goods from producer to consumer At its base, marketing is about the strategies and tactics you use to identify and cultivate the market for your products/services – so it would seem to be pretty important to overall organizational success. Personal definiti on My personal definition of marketing is where the producer attempts to discover a way for the consumer to agree to purchase their product. An exchange (if you will) of product for money. The Importance of Marketing in Organizational Success The degree of importance is arguable based on the industry, but I can't think of any business that can survive without giving some thought to the way in which they grow demand for what they're selling. In many businesses, marketing needs to be a core concern, and often the overriding concern when it comes to running a successful business. The importance of marketing in organization success is the competition that might occur, challenge, team player, co-operation, confidence, big thinking, and self-esteem. Marketing means the organizations needs to reach for certain goal to complete their organization To describe the importance of marketing, one need not look further than this quote from Regis McKenna, â€Å"Marketing is everything, and everything is marketing. † Everyone is exposed to marketing daily, even when they don’t know it. Billboards surround the nation’s roads. Logos appear everywhere from t-shirts to the center field of the â€Å"Tostitos† Fiesta Bowl. When a teenager is begging his dad to use the family car, he is in fact, marketing himself to his father for the exchange of the keys. And that is what marketing is about, trying to create exchanges that satisfy and benefit both parties. No consumer can escape from marketing campaigns, and no business should be operating without a marketing plan to identify potential customers, meet their needs and wants, and keep them coming back for more. You will hear about the 4 â€Å"P’s† of the marketing mix which are the important elements of a marketing plan. How your future customers are identified and place between the cross-wires with marketing research and target marketing. To get a specific message to a specific customer, one must be familiar with direct marketing. Internet marketing is one of more recent trends that many organizations are looking at. Overall this section should help you learn about the importance for small businesses to implement marketing plans It is important for marketing efforts to be customer-oriented. When marketing a product or service, the organization must be certain that the product or service that they are providing is one that the customer wants. Quite often marketing efforts fail when the organization developed the product/service first, then tried to convince it’s customer to buy it. One of the greatest marketing flops of all time was when the Coca-Cola Company decided to change it’s formula in 1985 and introduced it as â€Å"New Coke. † It was a disaster. Sales of the New Coke were very low and the Coca-Cola Company was receiving many phone calls and letters from angry customers who demanded the old formula back. The Coca-Cola Company brought back the old formula two months later. Reintroduced as â€Å"Coca-Cola Classic,† it was sold along with New Coke and outsold it by two to one in supermarkets. The Coke case is a classic example of what happens when an organization fails to conduct proper marketing research. The key for a successful marketing effort is maintaining a level of customer satisfaction while at the same time, creating a profit for the organization. Profits must be made in order for the organization to continue to do business. Marketing is a concept that is always evolving. New definitions of marketing are being written daily. Marketing plans are an inessential component for all businesses. All businesses that are successful have followed a plan. Their success did not happen because of luck, it happened because the success was planned. A marketing plan helps establish, coordinate, and direct marketing efforts. It forces the organization to take a good, hard look at the market of your field and what is currently happening to it. It’s a time to establish marketing goals and objectives, which can be later used for benchmarking yourself. Marketing plans helps keep the organization on the right track by following the guidelines it sets. It is also critical when trying to borrow money. When an organization plans to allow you to borrow money or invest in your organization, they require to examine your business plan. The marketing plan is a critical part of the business plan. Marketing Plan Elements: Executive Summary: brief explanation of what the organization does, its mission statement, the management’s infrastructure, and a short summary about the marketing objectives and the proposed plan. * Current Marketing Situation: provides information about the current location, the target markets, and competitors in the market. * Competitor and Issue Analysis: a more detailed description about the competition. Also includes potential challenges that could arise in the future due to business issue. * Marketing Objectives: where the marketing goals and financial objectives are set. Objectives should be challenging, yet attainable for the organization. * Marketing Strategy: plan for meeting the marketing objectives. Incorporates the marketing mix. * Action Programs: an explanation of the different tasks of the marketing strategy. What will be done? When will it be done by? Who will do it? What will it cost? * Budget: A more detailed look at the cost of the proposed marketing activities. * Measurements: sets levels to measure if objectives are being met. Sets timeline to meet these measurable objectives. * Supportive Documents: references to support the marketing plan. Includes the marketing research report. * Controls: monitoring system for the marketing plan. Monthly or quarterly checklists to insure that the plan is operating effectively. Also included contingency plans. Plans of action in the event of a crisis. It is important to regularly update your marketing plan. The market changes almost by the hour. The first marketing plan you create probably will not be effective in the future. Sources http://www. marketingpower. com/AboutAMA/Pages/DefinitionofMarketing. aspx http://www. merriam-webster. com/dictionary/marketing

Barangay Assenbly Minutes Essay

I. MINUTES OF THE BARANGAY ASSEMBLY Opening prayer was led by Purok President Charito Sombito. Thus, singing of Pambansang Awit was preceded. Punong Barangay Emelda J. Banguanga acknowledged the presence of P/Inps. Robert Dejucos of PS2, Lina Magbanua and party represented the City Mayor’s Office, Barangay 2m Scholars, ALS Learners, Purok Officials of 5 Puroks, concern citizens and Honorable Mona Dia Jardin. First presenter was Kagawad Noe M. Romero Sr., Chairman Committee on Peace and Order; he reported that from May to October 2012 the number of cases filed in the Barangay is 37 included the VAW-C cases. In drug related cases, about 15 persons apprehended from April to October 2012 based on the drug inventory receipt of property seized issued by the PDEA Operatives and CAIDSOTG. Barangay Kagawad Ramon E. Jamelo, Chairman Committee on Education and Infrastructure, reported that the Barangay has already had 27 Barangay Scholars enrolled at Bacolod City College which is a continuous program of the Barangay. 55 Preschoolers enrolled at the Barangay Day Care Center, about 50 out-of-school youth catered by the ALS program of the Barangay, and 10 scholars facilitated by the Barangay through the TESDA skill training program. He said that this program was designed to counter and eliminate one of the problems of the Barangay which is drugs. On the other hand, on the infrastructure and developmental projects, he enumerated some of the projects implemented such as the construction of footwalk at Purok Balinday and Purok Lampirong, declogging of drainage system at Purok Sigay, construction of artesian well at Purok Tahong, distribution of jetmatic pump (replacement) at 5 Puroks, and procurement of various electrical supplies distributed to 5 Puroks. Barangay Kagawad Ben Jake C. Barilla, Chairman Committee on Finance and Livelihood program reported the financial status of the Barangay from May to October 2012. See attached document for the financial report. And as for the livelihood program, he informed that about 35 indigent benefited the trisikad rent-to-own program of the Barangay. SK Chairman Lovely May O. Rile, Chairman Committee on Youth and Sports Development, reported the various activities implemented by the SK Council from April to October 2012. Some of them are the SK Socio-Cultural Presentation â€Å"Search for Miss SK 2012† which held last March 2012, SK Summer League 2012 last May 2012, Supported the Barangay Scholars for the payment of their tuition fees and ALS Program of the Barangay. SK Council also sponsors the procurement of t-shirt for the Senior Citizens of the Barangay during the celebration of the Barangay Day last March 2012. She also added that for the December activity, the SK Council planned to have an Inter-Purok Belen Making Contest and a Socio-Cultural Presentation â€Å"Search for Mr. SK 2012. Barangay Kagawad Victor D. Aliguin, Chairman Committee on Health, Sanitation and Social Services, reported his accomplishment report such as the conduct of bloodletting activity, nutrition month celebration, anti-rabies vaccination, procurement of medicines intended for indigent families, balik-MMR (9 mos. – 8 yrs.) (6 yrs – 14 yrs), garantisadong pambata (GP- 6 to 11 mos.) Vit.A (12 to 59 mos), distribution of micro-nutrients powder, weekly feeding program, brigada eskwela together with the Police Station 2 Personnel, anti-dengue campaign, pabasa sa nutrisyon program and attendance to various training seminars. Lastly Punong Barangay Emelda J. Banguanga reported some of the programs, projects and activities that had been delivered by the Barangay such as the effective implementation of Barangay Budget for 2012 which already reported by Kgd. Barilla, passage of Barangay Resolution approving the Annual Investment Plan of Barangay 2 for the year 2013, full support extended to the education program, livelihood program, health and social services program, infrastructure program and diversion program through socio-cultural activities, facilitated the 125 additional household targeted beneficiaries, procurement of various supplies and materials for Barangay.

Life unworthy of life: phobia and Mass murder in hitlers’ Germany

James M. Glass was known for his expertise in politics and psychology of illusion. Glass’ interests include political theory, philosophy, and political psychology. His current researches also include about the study of the psychological preconditions for engagement with civil society.This is the reason why he was able to come up with a written narrative regarding the historical background on the Nazi regime. As a result, the historical account that has been written by the particular author is a fine display of the history of the people of the time of Hitler.About the BookIn Hitler’s regime, it could be seen and imagined how hard the individual Jews struggled for their survival. If the situation would be compared to the present society today, it could be observed that the present society is already lucky it is   not experiencing what the Jews have   undergone during the those times.During the time of the German Nazi era, the rules and the code of the government were not merely implemented in good ways. The abusiveness of the power is a mere factor why so many Jewish people suffered the pains and agonies brought about by the regime.They were a part of a community that has freedom and will   to do whatever they wanted to do, but during that time racial discrimination made a big impact and easily affected the German Jews. Glass’ report on the said important account of the situation has mainly pointed out several important factors that contributed to the succession of the history towards the Nazi regime.THE ENLIGHTENMENT: ACTION AND REACTIONIn the time of Hitler’s Dynasty, some of the government officials do not know what the importance of life was. Killing for them is very easy and vigorous, and they did not consider it as a crime. However, today, the situation that happened before has mainly affected the views of the present society regarding their respect of life.This touching history enlightens the people on how they will respec t each other in different ways all over the world. It is a challenge to the people to always remember how the Jews faced the bitterness of political adversary, political error and abusiveness of power by the leader of the nation

Future of Biometrics in Network Security Term Paper

Future of Biometrics in Network Security - Term Paper Example This technology is more effective in authorizing and verifying identity of individuals within an organization. Nevertheless, adoption of this technology has been slowed by lack of adequate handling skills and that it is an expensive technology for many organizations. The purpose of this research is to investigate the future of the biometric system within the network security technology. By drawing facts from a wide range of resources, it is possible to identify the future of this technology in the future of network security. The Future of Biometrics in Network Security Introduction With the advent of technology, network security has become a crucial topic for every nation. Network refers to the connectivity between organization, individuals and even countries that allow people to access or be served by the resources that exist within these systems. Today, networks have become inevitable and at some point every person has interacted with a network within their daily operations. One ch aracteristic of a network is that it is sensitive due to the sensitivity of the resources that exist within, making it vulnerable to malicious attacks. For instance, cyber-criminals will attack bank networks to gain access to personal credentials that can help them to defraud the bank of its profits. Each day, organizations lose money, information and other vital resources to network intruders. The increase in network crime has sent security technologists to delve into more research to provide better security systems that can guarantee the safety within networks. Biometric technology is one of the security measures that is slowly becoming a necessity in network security. Biometric systems refer to gadgets that use any form of physiological or behavioral characteristics of human beings that can tapped to identify or verify the identity of a person within a network system. This is a new technology that is finding its way into the network security due to its high reliability and effici ency in identification and verification of human identity. Commonly, fingerprints, eye lids, facial expressions, eye blinks, and even blood are used to allow only authorized people to access network systems within organizations. As the level of crime continues to increase within business organizations, biometric technology is likely to proliferate and the future of network security largely depends on this technology. Today, security technologists engage in deep research to adopt more integrative biometric technology that will enhance security network within organizations in the world. Literature Review The history of network security is a long one and dates back right from the time networks were discovered. Daya (2010) points out that network security is inseparable with networks due to the sensitivity of networks in their area of use. A network is associated with a definite number of people, hence the need to limit access from members outside the network. The network contains organ ization information resources and secrets that are motivators for intruders who intend to use such resources to their leverage. For instance, the military network contains information regarding national matters that have to be safeguarded to ensure that the security of citizens is not compromised. Terrorist attackers have a great motivation to penetrate the military network to enhance their malicious missions. As Daya Points out, a network without

Smoking in Public Essay Example | Topics and Well Written Essays - 750 words - 1

Smoking in Public - Essay Example This paper tells that even though banning public smoking risks edging out restaurant and bar operators from business, it remains a viable option to curbing the problem. Second-hand smoke has the potential of causing cancer. Considered as a cancer-causing agent, ACS categorizes it as a known human carcinogen. The smoke from tobacco is said to contain over 7,000 chemical compounds, 250 of which are known to be harmful and more than 69 said to cause cancer (Schneider 201). It has been specifically linked to lung cancer. Other than cancer, second-hand smoke has been noted to cause other diseases. Notably, this behavior propagates heart disease. Thus, public smoking makes innocent people incur avoidable medical expenses and the associated psychological trauma having a loved one suffer from these diseases. It strains public resources that would have otherwise been used to adequately cater for other illnesses. Ultimately, it causes the death of many loved ones leaving many people distraught and perhaps without any other source of income. American Cancer Society documents an estimated 3,400 deaths and another 46,000 deaths related to lung cancer and heart disease respectively resulting from the exposure of adults to second-hand smoke. Who would want to be involuntarily subjected to such diseases that cause premature deaths? I consider those with the behavior of public smoking as murderers who swiftly kill innocent members of the public with their smoke. Just like murder is acceptable behavior, public smoking is also unacceptable. Public smoking is an inhumane behavior that subjects even children to a harsh environment. As people smoke in public, even children get exposed to the second-hand smoke without their knowledge. ACS documents a set of many deadly diseases that could result from children being exposed to second-hand smoke including leukemia and throat (pharynx), voice box (throlarynx), bladder, brain, stomach, breast and rectum cancers. Since childhood is a stag e of development where humans learn by copying, these children could also acquire smoking habits, particularly public smoking tendencies. Wakefield et al. (322) observe that childhood exposure to environmental tobacco smoke increases tolerance of such children to tobacco smoke and consequently sensitize such children to adopt active smoking in their teenage by reducing first cigarette noxious deterrence. Such children grow up to be established smokers in their teenage and adulthood. With the World Health Organization, the global leader in health matters, acknowledging the devastating economic costs of smoking, public smoking, therefore, condemns such children to a future of a devastated financial life. It could also lead to the acquisition of secondary antisocial behaviors such as theft. Therefore, public smoking is antisocial behavior that imparts antisocial behavior on children. It risks the life of the future generation, not only literally, but also behaviorally. With all these n egative effects of public smoking, banning the behavior would be beneficial to the society in general.  

Professional Development Plan Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Professional Development Plan - Research Paper Example In the academic setting, every good and realistic professional development plan must enable the person making it to meet the core goals of education. This involves the creation of important pointers and requirements that will be linked to the direct development of students (Porter, 2004). In other words, the professional development plan should aim at helping students to become responsible adults who can effectively apply the skills and topics that were taught to them by a good professional tutor. This paper is meant to design a Professional Development Plan for an educator who seeks to promote the personal and professional growth of a culturally diverse and academically diverse classroom. The paper will provide a step-by-step approach to the attainment of goals in important elements of the classroom environment. The areas of interest in this plan include: This project is designed to encourage personal growth and professional growth in an imaginary classroom. In this classroom, the main elements that are important and relevant to the design of the project goals and objectives are the academic diversity and the cultural diversity. Academic diversity is examined from two angles. First of all, the students studied from varied academic institutions and are now in a class where they are to be taught and developed according to a standardized set of principles. Secondly, the students are from a culturally diverse background. This means that they have different ethnic, linguistic, cultural and religious affiliations. As such, there is a tendency for majority and minority issues that need to be resolved to ensure that teaching and study goes on in a very positive and effective manner. Due to the variations and differences in the backgrounds of the students that the plan is being devised for, there is the need for the goals to relate to

The Lottery Research Paper Example | Topics and Well Written Essays - 1000 words

The Lottery - Research Paper Example That is the main reason why the lottery happens every year although not everyone truly looks forward to it. This research paper takes a critical look at this story to establish how the writer uses imagery and other devices to communicate the central theme of the danger of blindly following customs. These exposes underlying backwardness and hypocrisy with which the administrative authority run its affairs (Hattenhauer, p.171). It goes further to draw comparisons and contrasts between Shirley Jackson’s â€Å"The Lottery† and Jane Glaspell’s â€Å"A Jury of Her Peers† focusing on the main characters that are both females living in a male dominated and conservative societies. They symbolize change as they are the ones out to change how things happen by their actions and words. â€Å"The Lottery† The friendly tone that Jackson uses to write the story and the way that she describes the days’ events leading up to the lottery draw actually manages to initially hide the darkness that is actually represented by the lottery (Smith, p.170). No doubt that not a single person in the town ever looked forward to the lottery draws every year because nobody wants to end up being pelted to death with stones just because your name was drawn out of a box. Before we establish the kind of lottery to be done, the preliminary preparations does not depict any kind of violence to give the image of a typically organized society. The man in charge of the process is very shabby and carries a black box that has been used for a very long time without being replaced; this depicts this tradition as an old custom that has no place in the modern society. According to Smith (p.117), the lottery as a practice feeds the blood lust of the villagers and the hypocrisy of the practice. In fact, it could also represent a study of the human psyche that shows how nobody truly knows his neighbor and how mundane activities could actually hold an evil intention behind it. The event is organized in a very shambolic manner with pieces of paper used to write the residents’ name for selection purposes. These events were organized in order to connect with the gods and ancestors for favour of blessings and abundant harvests. The writer however punches holes in the exercise even saying that these people did not even have an idea why they were taking part. They preserve this archaic tradition because it was passed down generations but no factual explanation of when and how it was started. According to Showalter (p.411), the lottery practice in the town itself presents society’s weakness and their ties traditions that they continue to practice even though everyone has already forgotten why the tradition started in the first place. Never mind the fact that they continue to practice legalized murder just because the society is afraid of what might happen if they actually stop the practice of murdering a person from the town every year as an o ffering for an excellent harvest. I find it hard to believe that nobody in the town questioned the reason for the lottery and its outcome. Even harder to fathom is why the townspeople pretend to be excited by the lottery when it is not something that normal thinking people would look forward for annual participation (Duffield, p.62). It can't just truly be all about not wanting to ruffle any feathers when it came to townspeople participation in the event. Why would somebody be afraid of being rejected by their neighbors for not wanting to participate in a bloodbath year after year? No. This was a town that rejected change and the disruption of traditions for some reason. The lottery ends in murder committed annually in a very inhuman way; the